3 Ways to Prepare for Product Photography (from the lens of a Stylist) - Solo with Ang

Let’s be honest, you need visuals for your business. You audience needs to see your products in the best possible way. Whether you’re about to book in a session with a professional photographer or you’ll be taking your own imagery, I want you to consider these three things that will save you time, be prepared and maximize your efforts. Here are three ways to prepare for your next product photoshoot, from the lens of a product stylist. First, be very mindful of your brand. Knowing and understanding your brand colours and tones is incredibly important but also understanding the vibe of this specific photoshoot. What is the vibe and energy you’d like to convey for your products? It’s also helpful to look for inspiration and even look at imagery that you know does not represent your brand well. Secondly, have a clear list of all products that you need photograph. But more importantly have them listed in order of importance and priority. Sometimes time can run very tight and you don’t want to put yourself in a position where the items you needed don’t get photographed. And lastly, gather and or provide accentuating props. For example, if you’re a candle company, it would be valuable to include ingredients you use to make them. If it’s scented with lavender, then including fresh lavender sprigs would be valuable. Right away, your customers can visually understand what this candle would smell like. Otherwise, you could also include the tools you use to make your items, or additional props that flow well with the vibe. Another example would be if you apparel with fun sayings on them about wine; then a bottle of wine or corkscrew would be an example of accentuating props. If you’re looking for more styling tips, techniques and inspiration, I would love to connect with you on Instagram @angela.s.doyonWe would be so grateful if you left a review on Apple Podcast. Five star is always wonderful! Want to snag our library of 700+ professionally styled and photographed stock images?? Click HEREHave a question for us? Check us out on Instagram @thesocial.focus and send us a dm!www.thesocialfocus.coOn Instagram we are:@angela.s.doyon@natcaronphotoWe love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)This site contains affiliate links to products. We may receive a commission for purchases made through these links.

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Welcome to The Social Focus Podcast! We are your co-hosts, Natalie Caron - Brand Photographer and Ang Swann-Doyon - Product Photography Stylist and we're thrilled that you're here! What can you expect from The Social Focus (formerly Instagram for Business)? We are here to help product sellers, makers, artisans and creators of digital offerings sell more of their products online and through social media. Our visual brand strategy, social media expertise and knack for all things creative will assist you in developing and maintaining a cohesive brand for your business and execute with the right strategies in place. Join us every Tuesday as we share new trends, helpful tips and our favourite, an introduction to other industry leaders who can support with techniques around SEO, social media marketing, e-commerce, Facebook ads and so much more. We'd love to connect with you and we always have something free for you on our website at www.thesocialfocus.coEmail [email protected] On Instagram we are: @thesocial.focus @angela.s.doyon @natcaronphotoPer FACEBOOK™ and Instagram™ rules, we must mention that this is in no way sponsored, administered, or associated with FACEBOOK, Inc. or Instagram, Inc