Grow Your Business with Strategic Storytelling—with Jeff Bartsch - EP30

Strategic storytelling is a powerful way to establish yourself as a thought leader and grow your business.But how do you distill your background and experience into a compelling story that resonates with your target audience?Jeff Bartsch is the visionary storyteller and communication strategist behind Story Greenlight, a platform that empowers leaders to tell their stories, serve more clients and expand their impact in the world. With more than 20 years of experience in the entertainment industry and online business, Jeff has helped shape content for clients like Apple, Disney and Universal, among many others. On this episode of Leading Visionaries, Jeff joins Anjel to discuss the power in combining technical prowess with the ability to connect with others.Jeff walks us through the elements of story, describing how digging into your own story uncovers the value you bring to the world.Listen in for insight on understanding what matters to your audience and learn how to grow your influence with strategic storytelling!What You Will LearnWhat Jeff’s childhood experiences playing piano taught him about communication The power in combining technical prowess with relational competenceHow teaching young film and TV editors informed Jeff’s leadership journeyHow Jeff helps business leaders leverage their stories to connect with othersJeffs definition of story as a character who wants something, overcomes obstacles to get it and experiences transformation as a resultWhy you should always consider your audience and what they care aboutHow Jeff’s lifelong interest in communication inspired his vision for Story Greenlight How changing your identity as a ‘character’ impacts the story of your lifeHow understanding your own story uncovers the value you bring to the worldThe importance of being conscious in creating your own story and brand identityConnect with Jeff BartschStory GreenlightConnect with Anjel B. HartwellLeading Visionaries PodcastJoin The Leading Visionaries CommunityDonate to Support the showCreative Age Consulting GroupLeading Visionaries Podcast on InstagramLeading Visionaries Podcast on X(formerly Twitter)Leading Visionaries Podcast on Facebook  ResourcesBuilding a Story Brand by Donald MillerBe Heard by Millions and Live Your Destiny: A Creative Age Leader’s Guide to Speak, Sell, Serve & Succeed by Anjel B. Hartwell