EP 21 - Lessons Learned from Rolling out Multi-Touch Attribution w/ Jeff Kew

Text us your thoughts on the episode or the show! During this episode we talk through some of the key things to make sure you have in place if you are considering building out a multi-touch attribution model at your organization. In some ways, it felt as if we only scratched the surface on the topic. Some key elements to look for to give your organization a better chance of success: Culture of collaboration and comfortable with "fail fast"Alignment on definitionsClarity on what questio...