Ep 49: Carl Gould on Having The Guts to Make the Obnoxious Offer No One Else is Willing to Make

Today, I'm bringing on a serious badass in the coaching and consulting world.   Badass business owner, Carl Gould.   Now, it seems like everyone and their mother is a business coach these days but Carl is going to put us all to shame.   First: he built 3 (!) multi-million dollar businesses by the age of 40.   Then, he started and launched the super successful business and coaching advisory company, 7 Stage Advisors (https://7stageadvisors.com/), where, since 2002, Carl has mentored the launch of over 5,000 businesses and has trained, certified, and accredited over 7,000 business coaches and mentors.   Carl has written 9 books, co-authored books like Blueprint For Success (https://www.amazon.com/Blueprint-Success-Ken-Blanchard/dp/1600132103) with Ken Blanchard and Stephen R. Covey, and he has spoken at Tony Robbins’ Unleash the Power Within (https://www.tonyrobbins.com/events/unleash-the-power-within/theprogram/) seminar. Plus, he has run the New York City Marathon twice!   So, yeah. He’s done some things.   On top of all this, he's just a really cool, laid-back guy with a lot of great war stories and I am so excited for him to share them with you.   Tune into this episode to hear: * How building a business that addressed the main customer complaints in the landscaping industry was the Genesis of the Obnoxious Offer * How it’s the job of a CEO to push limits and that when you reach the edge of your comfort zone it’s time to redefine, recalibrate your goals. * Why people are always willing to overpay - bragging rights! – and why overpaying creates a partner in success * How Carl’s contribution to the coaching and consulting community has become some of the standards in the industry * And why in the beginning, not being afraid to make it all about you helps create a story that clients can relate to   Learn more about Carl Gould: * 7 Stage Advisors (https://7stageadvisors.com/) * carlgould.com (http://www.carlgould.com/) * LinkedIn @carlgould (https://www.linkedin.com/in/carlgould/)   Learn more about Pia: * Make Six Figures Your Biatch Application (https://form.typeform.com/to/G6i34Dh4) * LEAP To Badass Authority (http://badassyourbusiness.com/leap) * The Show Your Business Who's Boss Crash Course (https://badassyourbusiness.com/cc) * Start reading the first chapter of my book (https://www.piasilva.com/ch1) * Piasilva.com (https://www.piasilva.com/)   Resources: * Pia’s Forbes article - Guaranteed Press, Obnoxious Offers, And A Better Way To Qualify Prospects (https://www.forbes.com/sites/piasilva/2017/02/28/guaranteed-press-obnoxious-offers-and-a-better-way-to-qualify-prospects/?sh=15e2f4273c45)

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