Gina Hortatsos: Empathy as an Inside-Out Advantage for Market Success

More and more, companies are learning that simply bragging about features and functions is not enough. Customers, especially those in the younger generations, want real value and a brand and story they can believe in. Today’s guest, Gina Hortatsos, is one of the modern marketing leaders that know how to make time to stay connected to the changing customer needs, even under constant pressure. In our conversation today, Gina shares how an empathetic, authentic culture attracted her to the company she is with now and how they continue to leverage those values for positive leadership and a high performing team.  Key Takeaways:It is important to lead with confident vulnerability, communicate effectively, and not be afraid to model that vulnerability. The role of a CMO is to drive change forward and help everyone in the organization understand the WHY of what the company does.An empathetic person knows the humanity behind a purchase decision - people buy with their hearts, not with their heads. Empathy and purpose enable you to resist short-term pressures to achieve long-term success, with both employees and customers. "It makes my job so much easier that our team truly feels like they can bring their authentic selves to work because it gives us a constant calibration that we wouldn’t have otherwise." —  Gina Hortatsos About Gina Hortatsos: Gina Hortatsos is the Chief Marketing Officer at LogicGate, an agile governance, risk, and compliance process platform. A servant leader, Gina brings 22 years of enterprise software marketing leadership experience to LogicGate. Prior to LogicGate, Gina served as VP of Marketing at FourKites, Inc., where she built and scaled the Marketing function for a high-growth start-up. As AVP, Global Marketing at Hyland, Gina oversaw global programs, field marketing, operations, events, and demand center. Outside of the office, Gina loves to cook, read, and travel (though not currently). She lives in Chicago with her husband Mike and their three sons.  Connect with Gina and LogicGate:  Website: logicgate.com/Twitter: twitter.com/LogicGateFacebook: facebook.com/LogicGate.PlatformLinkedIn: linkedin.com/company/logic-gate/LinkedIn: linkedin.com/in/ginahortatsos/  Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

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Failed product launches. Furious customers. Dysfunctional teams. Many of the problems we face in the business world (and frankly, society) stem from the same root cause: Lack of empathy. Speaker, author, strategist, and empathy advocate Maria Ross shares keen insights and inspiring interviews that prove empathy and compassion are the new paths to market-winning performance. Leveraging both inspiring stories and hard data, Ross connects empathetic leadership, cultures and brands to innovation, engagement, and bottom-line results. You’ll walk away with actionable strategies to amplify your impact, and learn how compassionate business tactics can transform your organization from the inside out. The Empathy Edge podcast provides a quick dose of motivation, wisdom, and practical actions that executive leaders, entrepreneurs and changemakers can use right now. Ready to infuse YOUR organization with more empathy? Tune in to learn why cash flow, creativity, and compassion are not mutually exclusive.