How to Win More Work by Being Seen as the Expert

Here is a common myth about having a niche: “If I focus on just one niche I will have less clients to choose from”. So many people think this, it seems logical that the pickier you are with your clients, the less clients you will have… But the opposite is actually true. When you position yourself as the expert people will flock from far and wide to work with you because you are the best. Think of it this way… If you had to have brain surgery, would you pop along to your loca...