EP 104: It's a Service... Turned Into a Product! with Candice Prather - Exploring Alternative Business Models

Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are, and more.Today I’m talking to interior designer Candice Prather about how she blends her offerings to capture very different types of customers in a service-based business.Candice Prather is a Maryland-based Interior Designer and Realtor at Keller Williams Preferred Properties. She is a proud member of The American Society of Interior Designers (ASID), the Real Estate Staging Association (RESA), and The National Association of Realtors (NAR).Listen to the full episode to hear:* Why you have to think like your customer when developing a marketing strategy* How Candice uses a detailed questionnaire to prep potential clients for their sales call* How she manages client workload across her two primary offerings* What add-on products boost Candice’s bottom line* How Candice envisions scaling her businessLearn more about Candice Prather:* CandicePrather.com (http://www.candiceprather.com/)* Instagram: @CandicePrather (https://www.instagram.com/candiceprather/)Learn more about Gillian:* Startup Society (https://startupsociety.com/)* Get on the waitlist for VALIDATE (http://gillianperkins.com/validate)* Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)* Get in touch! (https://gillianperkins.com/contact-podcast-form/)