The Behavioral Economics in Marketing's Podcast
A podcast by Sandra Thomas-Comenole - Thursdays
201 Episodes
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Availability Heuristic in Developing an Elevator Pitch
Published: 5/13/2021 -
Alleviating Conflict Before it Starts
Published: 4/29/2021 -
Managing Conflict in the Workplace
Published: 4/22/2021 -
Mastering the Art of Managing Conflict
Published: 4/3/2021 -
Motivating Your Team Through Acquisition Theory
Published: 3/18/2021 -
Leveraging Pent-up Demand for Business Growth
Published: 3/4/2021 -
Pent-up Demand Research Brief | White Paper: Are we experiencing pent-up demand in the travel industry?
Published: 2/25/2021 -
What is pent-up demand
Published: 2/18/2021 -
Managing Cognitive Dissonance
Published: 1/25/2021 -
Increasing Human Capital for Business Growth
Published: 1/14/2021 -
7 Most Commonly Effective Leadership Styles
Published: 1/6/2021 -
Top 6 Leadership Theories, a Quick Peek
Published: 12/17/2020 -
Intro to Behavioral Economics in Marketing Leadership
Published: 12/9/2020 -
Trailer | Season 2 | Behavioral Economics in Marketing
Published: 12/6/2020 -
Behavioral Economics in Marketing Trailer
Published: 11/25/2020 -
Rebalancing Risk Versus Reward
Published: 11/4/2020 -
Avoiding the Affect Heuristic in Market Research
Published: 10/12/2020 -
Build Customer Engagement with IKEA Effect
Published: 10/1/2020 -
Mitigating Customers' Choice Overload to Increase Conversion Rate
Published: 9/20/2020 -
The Endowment Effect on Your Marketing Mix
Published: 9/13/2020
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.