80 Episodes

  1. How to Win New Clients with Content Marketing

    Published: 11/25/2022

  2. How to Structure the Value Conversation

    Published: 11/11/2022

  3. How to Create a Great Pricing Strategy (and avoid a bad one)

    Published: 10/28/2022

  4. How to Quantify the Value to Your Clients

    Published: 10/14/2022

  5. Calculating a Pricing Formula Using Regression Analysis

    Published: 9/30/2022

  6. Your System for Onboarding New Clients

    Published: 9/16/2022

  7. How to Create Effective Packages That Sell

    Published: 9/2/2022

  8. How to Find Out What Your Clients Value

    Published: 8/19/2022

  9. How to Develop a Niche and Win Better Clients

    Published: 8/5/2022

  10. How to Get Your Clients to Value What You Do For Them

    Published: 7/22/2022

  11. How to Re-Price Your Existing Clients

    Published: 7/8/2022

  12. How to Build Scope Into the Price So You Never Make a Loss

    Published: 6/24/2022

  13. How to Price Clean Up Work

    Published: 6/10/2022

  14. How to Calculate a Price

    Published: 5/27/2022

  15. How to Price Simple Tasks That Are Often Done For Free

    Published: 5/13/2022

  16. The Questions to Ask to Determine Value

    Published: 4/29/2022

  17. How to Master the Up-Sell

    Published: 4/15/2022

  18. How to Defend Against Cheap Competition and Low Ballers

    Published: 3/2/2022

  19. An Introduction to Menu Pricing

    Published: 3/2/2022

  20. How to Increase Prices Without Losing Clients

    Published: 1/25/2022

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Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.