012: Deconstructing Stigmas Around Women’s Health with Emily Napier

Why is women’s health so heavily stigmatised within the insurance industry, both from an employee and client perspective? How can increased collaboration between specialist corporates and insurance companies create positive touch points for clients, granting them bespoke solutions and aiding our industry’s reputation? In this episode, we’re thrilled to be speaking with Emily Napier, New Business Development Leader for Europe at Philips, focusing on women’s health and maternity care. Emily discusses how, through her role, she collaborates with insurance companies to develop bespoke products offering solutions to the challenges raised by women’s health conditions and pregnancy. Furthermore, in conversation with Sandra Lewin, she discusses how increased awareness of women’s health within insurance companies could not only help with maintaining client loyalty, but also talent retention.   Quote of the Episode “[When starting a family], all of a sudden, you're thinking about so many different insurance options for the first time… Women make 80% of all the household decisions for themselves and spending for the family, but particularly on insurance. So, to be able to reach these people and to target them,; that's how we can help insurers, because we have access, to 80% of all pregnancies [across Europe through the Pregnancy+ app]. It's about helping the pregnant individual, finding the best deals, the best benefits, and the best solutions for them, so that they can get everything in one place. And they can make cost savings, but ultimately, it [also] helps the insurer because it's providing positive touch points.” Philips Avent is collaborating with insurance companies across Europe to integrate their digital women’s health and maternity solutions into insurance products. For example, they have recently launched a partnership with Swiss insurer Zurich. This gives Pregnancy+ users access to Zurich’s digital platform LiveWell, and vice versa. This highlights the huge potential for insurer collaboration with corporate partners, to integrate solutions for women’s health and other areas underserved by the market into our industry’s offerings. Not only can this increase brand satisfaction and engagement; it can also increase loyalty and client retention. We have a huge opportunity to support clients through monumental changes such as pregnancy and women’s health conditions, which can yield huge benefits for their personal journeys and our businesses.   Key Takeaways Insurance is typically perceived as a grudge purchase. Yet, it is something people consistently need, and which becomes a significant consideration particularly when one is considering starting a family. At the same moment, one might be contemplating life insurance, car insurance, home insurance, and supplementary health insurance cover simultaneously. What can we do as an industry to support those making these decisions? What amenities or support can we incorporate into our insurance offerings, in collaboration with specialist corporates, to support people along those journeys? Through incorporating women’s health consideration into insurance offerings, which Emily is negotiating with insurance companies across Europe, they are providing services which can make a substantial difference to people’s lives, whilst also affording them a solution they needed to purchase anyway. Yet, women’s health in particular remains a fairly taboo topic across the industry. What can we do to start the conversation about developing women’s health provisions in insurance policies? Emily and Sandra suggest championing women’s rights and equal opportunities across the workplace as a great place to start. Furthermore, the circulation of training around the various health conditions that affect women of all ages can encourage these conversations to take place. Increasing these conversations from a client perspective may also assist with the female talent retention issue within the industr