Apple App Clips, Program the Offline World!

with @fromedome @conniechan @smc90 Apple "App Clips" and "App Clip Codes" were announced at WWDC this week -- but what are they really? They're part of a broader trend, with implications for businesses and brands big and small. But where do (and don't) the parallels to WeChat apply; what does it mean for discovery, super apps, and the future of context-aware computing... especially when more mainstream AR glasses arrive to, er, augment smartphones?