Webflow Analyze & Optimize: Built-in CRO that actually works

20 MINUTES by Noco - for B2B SaaS founders and CMOs that move fast - A podcast by Noco agency

Podcast artwork

Categories:

Business

Jelle and Yar (live from Dubai) break down Webflow's new Analyze and Optimize add-ons.

  • Analyze gives you heatmaps, scroll depth, clicks, and location data directly in the Webflow dashboard - no Hotjar or Clarity needed.
  • Optimize lets you run real A/B tests and Al-powered variations inside the canvas, with dynamic traffic allocation and third-party integrations (HubSpot, Salesforce, GA4).


Bottom line: less tooling, faster decisions, measurable lift.


If you're running a B2B SaaS site on Webflow and still duct-taping analytics together, this changes everything.


Timestamps

(0:00) Intro from Dubai

(0:46) AEO vs traditional SEO

(1:06) Webflow Analyze overview

(2:19) First impressions & Hotjar comparison

(3:15) Built-in heatmaps + scroll data

(4:27) Previous tools (Optibase)

(5:50) Webflow Optimize - native A/B testing

(9:30) AI-powered traffic allocation

(12:45) Setting up tests in the canvas

(17:20) Real-time results & scoring

(18:10) Third-party integrations (HubSpot, Salesforce)

(20:40) Pricing reality check

(21:25) Final verdict