How Shopify is Doubling Down on Enterprise Commerce → Bobby Morrison

In this episode, Bobby, the Chief Revenue Officer at Shopify, discusses the company's growth and positioning in the enterprise commerce market. He shares his career journey and highlights the strategy behind Shopify's foray into the enterprise space. Bobby explains Shopify's architecture and offering, including the concept of composable commerce. He also discusses the top reasons why enterprises choose Shopify, such as performance, total cost of ownership, and innovation.  Bobby sheds light on Shopify’s ease of use, as an important criteria for its enterprise clients, that enables marketing and operational agility; its significantly lower total cost of ownership for enterprises because of its competitive pricing and efficient implementation.  The conversation concludes with a focus on Shop Pay and its impact on performance, as well as other components of Shopify’s enterprise commerce stack.  Bobby discusses how Shopify’s customers are driving performance, scalability, and extending Shopify’s back-office capabilities.  Bobby spoke about Shopify’s ‘Leader’ status in a recently published 2024 IDC MarketScape: Worldwide B2C Digital Commerce Platforms. According to the report, “Shopify will be particularly attractive to buyers looking for a multitenant SaaS digital commerce platform with a proven track record in DTC, a vast 3P ecosystem, low TCO, and built-in payments.” IDC defines Midmarket as enterprises with $100M to $500M or more in revenue. --- 🔔 Book Announcement:📈 'E-Commerce Growth Strategy: A Brand-Driven Approach' by Kunle Campbell Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry.Elevate your e-commerce game today! Available now on Amazon: https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: Treyd Podcast - Treyd SecretsDiscover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit treyd.io/podcast.