SE8 EP14: How to Rewrite your Growth Story through Siloed eCommerce Funnels

On today's episode, Kunle Campbell dives deep into the topic of rewriting your growth story in the ever-changing world of e-commerce. He highlights the challenges faced by businesses, such as declining order volumes and stagnant growth, and emphasizes the need to dig deep and find new strategies to overcome these hurdles.Kunle introduces the concept of the ideal customer profile, urging listeners to approach their businesses with a blank canvas mindset. By asking the right questions to existing customers, lapsed customers, and potential customers, businesses can uncover the motivations that drive purchases and convert them into tailored benefits and individual funnels.To illustrate this approach, Kunle presents a hypothetical example of a brand with a pocket muscle massager. He explains how identifying target groups, such as combat sports enthusiasts, triathletes, and office professionals with neck and back pain, allows businesses to refine their marketing efforts, work with creators, and create landing pages that speak directly to these specific audiences.Throughout the episode, Kunle stresses the importance of staying agile and leveraging the power of data to reshape the e-commerce funnel. By adopting this strategy, businesses can maximize conversions, scale their operations, and rewrite their growth stories in 2023.In the next episode, Kunle will be joined by industry experts to explore the elements that make an e-commerce landing page effective, providing listeners with valuable insights to take their businesses to new heights.Don't miss out on this opportunity to transform your e-commerce business. Tune in to the podcast and learn how to rewrite your growth story from the expert himself, Kunle Campbell.----------- SPONSORS:This episode is brought to you by: TidioThis episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. TreydThe 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later.Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms.Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.