S05 EP23: Digital Native Brand, Manly Bands is Transforming the Way Men Buy Wedding Rings

2X eCommerce Podcast - A podcast by Kunle Campbell - Tuesdays

Categories:

Business

On today’s episode, you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical.

Johnathan Ruggiero is the co-CEO of Manly Bands, a DTC brand that is redefining the wedding industry for men. He shares with us the strategies his team used to transform his Manly Bands from zero to an 8-figure business in just three years. 

In this episode, join Kunle and Johnathan as they discuss customer acquisition strategies at varying growth phases of the business; $0 - $1m, $1-10m and their current $10m+

On today’s interview, Kunle and Johnathan talks about,

  • Inventory Management and Forecasting
  • Working with 3PL Providers
  • Customer Acquisition Strategy
  • Retention Strategies
  • Search Engine Optimisation
  • Native Marketing
  • Managing and Balancing CPA 
  • Display Advertising
  • Google Ads, Facebook Ads, and other Acquisition Channels
  • Their tech stack
  • Building Culture and Managing Teams
  • What It Takes to Grow an 8-Figure Business

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SPONSORS:

This episode is brought to you by:

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

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