SE8 EP05: Urban EDC Product Drop Strategy Elicits Continuous Novelty w/ Yong-Soo Chung

On today’s episode, Kunle is joined by Yong-Soo Chung, Founder of Urban Every Day Carry, a business and community supporting creative makers and designers of knives from all over the world. Inspired by the families of his high school classmates whose parents were C-level executives working in big companies and being a South Korean immigrant in a white-dominated private school, Yong-Soo was driven to start a company one day. A few years later, he built not just one but four ventures or businesses. He did not just build a money-making business but also built a community that brings people with a certain passion. Yong-Soo’s first company is Urban Everyday Carry, a company that helps small-time knife makers and designers all over the world which brought together a community of people with a passion of collecting knives, and sharing stories with each other. GrowthJet is a climate-neutral 3PL that was primarily just a solution to a troublesome order fulfillment for Urban EDC.  The third one, Spotted by Humphrey, an online dog products boutique, was an unexpected venture after Yong-Soo and his wife’s French Bulldog suddenly became an Instagram sensation. Lastly, First Class Founders, Yong-Soo’s podcast where he shares his experiences on a podcast in hopes to inspire and prevent business owners to commit mistakes that he had made while he was still starting his own. It’s an awe-inspiring episode as you’d hear Kunle and Yong-Soo talk more about Urban EDC’s core values, operations, and growth, GrowthJet’s First and Class Founders’ advocacies, and Spotted by Humphrey’s story. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.