What 2023 Taught Me → Kunle Campbell

On today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with clean health, beauty, food, and beverage brands. Kunle Campbell is a serial entrepreneur and investor. He is the Co-founder of 2X eCommerce, an eCommerce consulting agency that has helped businesses grow and scale their online sales. He is also the Co-founder of Octillion, a brand acquisition company. He is passionate about helping businesses succeed and believes that eCommerce is the future of retail. He is dedicated to helping businesses leverage the power of eCommerce to reach their goals. He ponders on the year that was. His reflections include the importance of creating an emotional connection with the product to increase brand recall, the value of utilizing AI in business operations, and the significance of consulting with experts to fill knowledge gaps as a founder/business owner. Additionally, Kunle emphasizes the power of data in telling a compelling story alongside an emotional narrative. It’s an insightful episode as you’d hear Kunle talk about the insights he gained in 2023 in line with his experiences as an eCommerce expert and how he can apply them in 2024. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io. Shopify If you have been following my journey here on this podcast, you'll know that I am a Co-founder at Octillion, a consolidator of digital-first good-for-you CPG brands. We acquire brands with a view to scaling them up. We currently have a portfolio of three brands all powered by the commerce platform Shopify.  Shopify is the global commerce platform that helps you sell at every stage of your business. From the “launch-your-online-store” stage to the “first-real-life-store” stage all the way to, “did-we-just-hit-a-million-orders-stage,” Shopify is there to help you grow. Whether you're selling scented soap or offering outdoor outfits, Shopify helps you sell everywhere from their all-in-one eCommerce platform to their in-person POS system. Wherever and whatever you're selling, Shopify has got you covered. Shopify helps you turn browsers into buyers with the internet's best converting checkouts, which is a whooping 36% better on average compared to other leading commerce platforms. You'll also sell more with less effort thanks to Shopify Magic, your AI-powered all-star. I remember the first brand we acquired was running on another platform with quite poor conversions. We made it a point of duty to get it migrated over to Shopify and our checkout conversions doubled.  What I love about Shopify is its ease of use. I don't think there are any other eCommerce platforms that beat its usability. Shopify powers 10% of all eCommerce in the US. Shopify is truly a global force powering Allbirds, Rothy’s, Brooklinen, and millions of other entrepreneurs of every size across 170 countries. Plus, Shopify's award-winning 24/7 help is there to support your success every step of the way because businesses that grow, grow with Shopify.Sign up for a $1 per month trial period at Shopify.com/ecommercex2. Go to Shopify.com/ecommercex2 to take your business to the next level today.