How To Be More Resourceful and Generate More Qualified Pipeline with Rob Gonzalez

Hello everybody, and welcome to another episode of Three Minute Marketing, where we interview some of the world’s leading growth marketing minds and condense it into three-minute value bombs. I’m excited today because we’ve got Rob Gonzalez, co-founder and CMO at Salsify. Salsify is a commerce experience management platform that empowers brand manufacturers to win on the digital shelf. My question for him is, “Salsify has grown tremendously in a short period. What are some of your secrets there?” Show Notes: * Salsify’s team has grown their pipeline while having the same size team by focusing their time on the most impactful things. * The team doesn’t run social media ads. Instead, they focus on doing well with paid search. * By doing less and attending fewer meetings, you’re able to make what you do more impactful and high-quality.