The cost of breakfast is rising. The answer is complicated.

It's morning again. I marched down the stairs as usual I start with coffee. I prefer a hot breakfast usually with bacon and eggs on toast. And then it hit me, every one of these items cost more than just a few years ago. Of course inflation is the blame but that’s not the whole story. As Mike Ashton, a researcher and financial advisor known as the Inflation guy explains to 5 Things Sunday Host James Brown, our food supply has gone through a series of unfortunate events on top of inflation and the COVID-19 pandemic. He begins by explaining something you may have seen or suspected that containers and boxes are getting smaller even when the price is the same. It's known as shrinkflation. If you like the show, write us a review on Apple Podcasts or wherever you're listening. And do me a favor, share it with a friend. What do you think of this show? Email me at [email protected] or leave me a message at 585-484-0339. We might have you on the show. Show Notes 'Shrinkflation' as manufacturers shrink package sizes Nebraska to put down 1.8 million chickens after bird flu outbreak Worst bird flu in years drives up egg prices, prompts precautions against spread to humans Mike Ashton on Twitter Mike Ashton's podcast James Brown on Twitter James Brown's 5 Things Episodes