003: Erik Ellington on partnering with China Sports Giant, LINING
5MoreMins - A podcast by 5MoreMins
Last month, Li-Ning brought legendary American skateboarder Erik Ellington to China and we were fortunate enough have him a sit down with him at the KickerClub office. Erik dropped some knowledge on us about cross culture partnership with the Chinese sports brand giant, how the connection with Li-Ning came about. He also discusses working with LN design team on his new pro model, and his upcoming plans. Meanwhile, host Danny name drops and reminisced with Erik about skateboarding's golden era in California. 5MoreMins, your visa to China Skateboarding Host by Danny Zhang & Andrew Guan Presents by KickerClub.com