Allen Gannett - The Creative Curve

You don’t have to be born creative to become a creative genius and you don’t have to rely on an Aha moment to be creative. Rather, A scientific creative curve can be used to balance between making something that’s familiar, and making something that is novel. Learn how to use the creative curve to balance between something being too innovative, and ahead of it’s time; and over used and thought of as cliche.In there era where the internet has completely reshuffled the access that creatives have to get good distribution and have their work be valued, creatives not only have to have talent, but also be good salespeople to get their work seen.Big creative institutions have to disrupt themselves to stay relevant.Join us as we interview ALLEN GANNETT, Founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book The Creative Curve, on how anyone can achieve moments of creative genius, coming out in June 2018 from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune.Order his book at TheCreativeCurve.com