Michael Schein: The Hype Handbook

Never before in human history have we had access to so much information. With the advancement of technology, we are now constantly surrounded by media, news, and advertisements. If you're looking to create success in business or personally, being able to stand out among all the noise is a challenge in this modern age. Michael Schein has the solution to attract attention, it's hype. Michael is a writer, speaker, business owner, and hype artist. He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He is also the Founder and President of the marketing agency MicroFame Media.In this episode, Michael passionately shares with us key lessons and stories from his new book, The Hype Handbook.Listen to this episode and learn about:- Michael giving credit and thanks to his English and Drama teacher, Sandy Lewis (3:00)- How Michael found hype (5:20)- Creating a big splash internationally by making war, not love (11:19)- Transcendence as an effective, enriching, powerful force (17:41)- The need for pain to experience pleasure (19:06)- Gratitude in tough times (22:47)- Playing with ego, appreciation, and recognition (31:06)Links:- Connect with Michael on Linkedin - https://www.linkedin.com/in/michaelfrancisschein/- The Hype Handbook - https://michaelfschein.com/the-hype-handbook/- MicroFame Media - http://microfamemedia.com