How To Scale Your Meta Ads & Lower CAC With Better 1st Party Data

In this episode of the 7 Figures and Beyond podcast, host Greg Shuey interviews Altay Malazgirt from Go Audience, a platform designed to help e-commerce brands acquire new customers through the innovative use of credit card spending data. The episode opens with an introduction to Altay and his journey from a diverse international background to becoming a founding member of Go Audience. Altay shares insights into how the platform leverages credit card data to identify high-potential customers,...