Why You Should Build Multi-Platform Relevance Instead of Chasing Keyword Rankings

Greg Shuey opens this episode of 7 Figures and Beyond by challenging eCommerce marketers to stop relying solely on Google rankings as their growth driver and instead focus on building multi-platform relevance. While traditional search is still a massive traffic source, he explains that shifts in user behavior, like the rise of YouTube, Reddit, TikTok, Instagram, and AI tools such as ChatGPT, mean that customers often bypass Google entirely in their product research and decision-making. The re...