Who's More Influential - Hogan or Austin?

The Wrestling business has ups and down in terms of popularity. There have been periods where it seems only diehard wrestling fans are tuning into the programming. On the other hand, there have been spikes in its popularity - when wrestling breaks through to "mainstream" and it seems like everyone is a wrestling fan. While no singlular wrestler can be credited for the sudden burst of pop-culture awareness, it does seem there is always one performer leading the charge. During the "Rock N' Wrestling" blowup in the Golden Era of wrestling that performer was The Immortal Hulk Hogan. For the later explosion in popularity of the Attitude Era that peformer was Stone Cold Steve Austin. Both men left a lasting mark on the business....but just who was the more influential of the two?