Bonus: Best and Worst Brand Launches with Armin Vit
A Change of Brand - A podcast by Blake Howard
The launch tactics of a rebrand can make or break the success of the change. In this bonus episode, host Blake Howard and Brand New’s Armin Vit have a casual nerding-out as they each share their best and worst rebrand launch examples. Brands covered in this episode: London 2012 Olympics by Wolf Ollins Block 2022 done in-house MailChimp 2017 by CollinsKia 2021 by Blackspace Iceland Football Team 2020 by BrandenbergAirBNB 2014 by DesignStudio Staples 2019 ...
