Black Joy Parade

Discussion with Elisha Greenwell Elisha Greenwell is a northern California native and 12-year advertising vet. Throughout her career she has developed award-winning brand strategy for companies such as Intel, Nike, Target and Starbucks. She currently helps lead consumer brand strategy at Facebook. She is also the founder of Black Joy Parade which welcomed 14k people for its inaugural event on February 25, 2018 in Oakland, Ca. https://youtu.be/IC2_N3uscug