He hit $40M ARR, exited for over $100M—& raised only $1.5M. Here's how | Ian MacKinnon, Co-Founder of Later.com

In 2014, Ian launched a simple product: it let social media marketers buffer Instagram posts. It was originally a hackathon project. But it quickly gained users. So he and his co-founders went all in.They raised just one small seed round. His main competitor, HootSuite, raised over $300M. In spite of that, he built a $40M ARR business that sold for well over $100M.Here's the story of how it all happened. And why there's an option besides bootstrapping and raising round after round: it's calle...