How Shopify & DollarShaveClub got more views than the Super Bowl for under $10K

The Super Bowl is the best place to get in front of customers—if you have $10M to spend. Which means for virtually all startups, it’s 100% useless. So I decided to look into some of the best campaigns early-stage startups used to drive millions of leads. Shopify used a $100K Build A Business Competition in 2010 when it was a bootstrapped business. The campaign drove 1350 new businesses and was paid back in under a month.https://shawngraham.me/blog/shopifys-kickass-build-a-business-conte...