S2. E2.- Comms guides and messaging strategy for customer-centric businesses

This week we're talking all things content, comms, brand voice style guides. We cover things like: - Why these guides are the actual best things since sliced bread - How to create one - What should be included (we pull apart actual guides we created)  - Who needs buy-in (and how to demand respect for the brand voice)! - Why we need to change the message for different audiences / formats Laura's articles we mentioned: UX writing terms: https://lauraluck.com.au/2019/03/22/a-checklist-of-ux-writing-terms-for-time-poor-humans/ Tone of voice: https://lauraluck.com.au/2018/01/06/why-tone-of-voice-matters/  Our recommendations: - The Elements of Fucking Style: https://www.amazon.com/Elements-cking-Style-Helpful-Parody/dp/031258377X - One link sharing platform: https://narrowr.com/ - JP Morgan Chase using machine learning AI to write ad copy: https://qz.com/work/1682579/jpmorgan-chase-chooses-ai-copywriter-persado-to-write-ads/