a16z Bio + Health #19: Going B2C2B in Digital Health

Digital health companies are finding new paths to market. In this special edition of the a16z bio show, recorded live at the HLTH conference in Boston, we talk to digital health builders from Maven, Butterfly, and Bold about one of these new go-to-market (GTM) motions: B2C2B, or bottom up, that starts direct to consumer before selling to businesses and organizations. Why did they choose this motion? What makes it so powerful? And what tips do they have for other founders?