Ep 36 - Bass and Pfarrer - Better to Be Loved by Some? Firm Flaunting as an Impression Management Strategy

Welcome to the Academy of Management Review's Origins Series, where we ask, "Where does theory come from?" in order to demystify the theory-building process. In this interview series, authors of forthcoming AMR articles discuss how they got the ideas for their papers and share their process for developing new theory in the field of management. In this episode, Erin Bass, and Mike Pfarrer discuss their AMR article titled "Better to Be Loved by Some? Firm Flaunting as an Impression Management Strategy" co-authored with Ivana Milosevic and Varkey Titus. Article web link: ⁠https://journals.aom.org/doi/abs/10.5465/amr.2020.0015