Breaking the Barrier Between Sales and Marketing with Cody Strate and Mike Kelley

When revenue and customer experience is on the line, the sales and the marketing departments play a vital role in making their purpose possible. While both offices are playing in the same game, bridging the gap between potential customers is synchronous as long as their relationships are seamless and no barriers amongst them.   In today’s episode of the ACCESS POINTS PODCAST, Cody and Mike engage in a conversation in the distinct roles of the sales and the marketing personnel in a company. They will also address the impact of having an absolute and aligned message in connecting to customers and how their team at at Access EForms has broken the barrier and the friction between sales and marketing that significantly provided revenue and better customer experience to top it all.   Cody Strate is the VP of Marketing at Access EForms. He has lead many innovation efforts, formed and solidified key partnerships, and grown Access to an international company. Cody understands people at a deep level and he incorporates that understanding into the Marketing and Sales strategies that place the customer and their problems first. Mike Kelley is the VP of Sales at Access EForms. Mike is a master at communication, understanding people's problems, and aligning customers with the proper solutions. Most importantly, he has established a reputation of integrity and showing up for his customers.   Enjoy!   Favorite Quote   “So if you're experiencing this all too common divide in friction between sales and marketing, know that number one, it doesn't have to be that way. Number two, you can take certain actions to get those two departments on the same page.”                                                                           -Cody Strate     In this Episode   4:08 - An insight into the role of a salesperson in the past   6:23 - Identifying the function of sales and marketing in terms of lead generation   10:23 - Understanding the concept of sales and marketing in an effective and straightforward analogy   13:51 - How the sales team and the marketing team of ACCESS play the game of generating leads and revenue   24:14 - The impact of having an absolute and aligned message in connecting to customers   27:26 - How ACCESS broke the barrier between the sales and the marketing departments   36:25 - The actions taken by Cody and Mike that has provided greater revenue, reduce friction between their respective departments, and better customer experience     Get connected with:   Cody Strate Mike Kelley   Visit ACCESS EFM: Website Facebook LinkedIn Twitter   Click here to listen with Access Points Podcast