Tim Wilson, Chief Executive of MSI Global Alliance

Tim Wilson OBE is CEO of MSI Global Alliance, a 28 year old association of over 250 independent law and accounting firms in over 100 countries. He leads a small team based in London which facilitates networking opportunities worldwide for MSI’s members. Before becoming CEO of MSI, Tim worked in the charity sector and before that was an Army officer serving on several operations worldwide, receiving an OBE for leadership in Iraq.Shownotes: Reasons why an accounting firm might join an international network What separates MSI Global from other accounting networks The power of referrals from firms in different geographical locations The big difference between accountants and lawyers when it comes to serving clients and winning new work The TWO BIG THINGS that separates the good from the great firms Exactly what a client focus looks like in a top accounting firm How sector specific expertise benefits an accounting firm The biggest challenge accounting firms face if they want to grow Understand, embrace, exploit and adapt – the four vital phases of success for accounting firms to deal with the threats and opportunities presented by technology Where the opportunities are for large accounting firms who want growth over coming years The importance of recruiting for soft skills and emotional intelligence for accounting firms wishing to grow How can you be a trusted advisor without empathy How millennials are affecting the talent pool for large accounting firms Good accountants need soft skills as well as technical expertise. But can these be trained or are you born with them? What’s coming up for accounting firms How the robots and the humans will work together in coming years Which is easier, commanding a regiment or commanding an international network of accountants and lawyers? There’s a different world out there – it’s a multicultural world where one size does not fit all How a knowledge of military strategy helps run a global professional services network The road to character – are you on the right path? Are you more concerned with your career or your eulogy? The power of networking to create a wealth of opportunities for business and career. The vision for MSI Global – being relevant and enhancing value for their accounting and legal clients around the world www.msiglobal.org Extra bio: Tim served for 28 years in the British Army, leaving early as a Colonel in 2012 to become Director of Membership of Abbeyfield, an international care home provider. Broad international experience borne out of living and operating in Europe, the Middle East and the Balkans. Has worked extensively at the strategic and operational levels. He is married with 3 children and is a keen sportsman; he bobsleighed and played rugby and polo in his youth and now cycles and runs.

Om Podcasten

What's it like leading a large or progressive accounting firm? Whether you head up a specific function (like BD, marketing, IT, HR etc), a location (office, city, region), a department (team, project) or the whole organisation, you know what it's like to be in charge. The Accounting Leaders Podcast features Insightful interviews with leaders in large accountancy or CPA firms. Topics of discussion include vision, strategy, value, leadership, succession, growth, success, legacy, culture, positioning, branding, differentiation, mindset, technology, recruitment, trends, disrupters, opportunities. engagement, influence and reputation. Questions include ✓ What makes a top performer or promotable accountant in a large firm? ✓ How are the leading accounting firms winning work, doing BD and achieving growth? ✓ What are the trends, stats and critical issues shaping large accounting firms? Firm-wide leaders, managing partners, CEOs, heads of functions and similar don't always have a voice outside their firms. Very few people know or ask them about their journey, their philosophies, their influences and their goals. This is an opportunity for them to share their story, who has influenced them, what they've learned from both successes and failures, and what keeps them going. Show host Rob Brown is founder of the Business Development Academy, which trains accountants to be more confident, effective and strategic work winners. More at https://bdacademy.pro He is the creator the 90 Day Accounting BD Accelerator™ which transforms experienced, new & prospective partners in accounting firms to win more business using Choice Based Business Development™ - an unusual but extremely effective BD coaching method for accountants. He is the bestselling author of Build Your Reputation (Wiley) and his TED talk ‘The Personal Brand of You' has been viewed over 200K times on Youtube. Rob is also host of another accountancy show - the popular Accounting Influencers podcast. With over 100 episodes recorded, this show interviews top accounting global influencers about particular areas of expertise that are relevant to accountants in practice. Some guests are experts serving accounting firms (commentators, authors, coaches, trainers and consultants). Others are suppliers, vendors or strategic partners to accounting. To learn more about these podcasts, go to https://bdacademy.pro/podcasts/ Personally, Rob is based in Nottingham UK, home of Robin Hood. he lives with his wife Amanda and two daughters Georgia and Madison. He a committed Christian, a black belt in kickboxing, enjoys backgammon, loves chocolate orange and is allergic to grapefruit. To talk about being a guest on the Accounting Leaders podcast or explore how the BD Academy might help your firm, reach out to Rob Brown on LinkedIn or Twitter @therobbrown.