EP 51: How to Validate Your Next Online Event and Set Achievable Goals Like a Pro!

Acquire- Lead Generation, Digital Marketing for Entrepreneurs - A podcast by Jennie Wright - Tuesdays

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Are you considering hosting an online event but feeling unsure about where to start? In this episode of the Acquire podcast, I share my expertise on the crucial first step that many overlook: validating your event idea.As a seasoned list-building and lead generation specialist, I've seen firsthand the pitfalls of skipping this vital stage. Drawing from my experiences, I'll guide you through the process of ensuring your summit, webinar, or challenge resonates with your target audience before you invest time and resources.Why Validation MattersDiscover why validating your event idea is like doing homework before a big test. Learn how this step:Ensures you're addressing your audience's real needsHelps fill virtual seats with quality leadsBuilds trust and authority in your nicheStrategies for Idea ValidationI'll walk you through practical methods to validate your event concept, including:1. Surveying Your Audience (Without Traditional Surveys)Leverage social media: Learn how to use Facebook groups and LinkedIn polls to gather insightsAsk the right questions: Uncover your audience's pain points and interests2. Analyzing the CompetitionIdentify gaps in the marketLearn from successful events in your niche3. Running a Beta TestHost a smaller event to gauge interestRefine your concept based on real feedbackSetting Clear, Achievable GoalsUnderstand the importance of realistic goal-setting for your event. I'll share:How to calculate potential attendee numbersTips for estimating conversion ratesThe balance between ambition and achievabilityAligning Your Event with Your Business GoalsLearn how to create an event that seamlessly leads to your offer or program. I'll explain:The "encapsulation" approach to event planningHow to subtly introduce your offer throughout the eventBy the end of this episode, you'll have a clear roadmap for validating your online event idea and setting yourself up for success. Don't miss out on these invaluable insights that could make or break your next virtual gathering.Ready to dive deeper? Grab my free guide, "5 Game-Changing Steps to Set Clear, Achievable Goals for Your Online Event Success" at highimpactrevenue.com===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community