53 | Building a Legacy-Leaving Business with Maika Endo

Welcome back! This week I’m talking with Maika Endo, business coach and former owner of an award-winning spa in Beijing, which she managed remotely from 4,000 miles away.Maika has so much experience as a small business owner and a unique approach to building a business that sustains you while healing others.Born in Japan, Maika is currently based in Turkey and has lived all over the world including China, France, and the US.She’s the host of the Business Clarity Podcast and the author of Focus & Flow.Her goal is to help wellness entrepreneurs create businesses that leave a legacy and allow them to have a life of meaning and impact.Maika shares how overwork led to exhaustion and illness many years ago, and how that experience informs the way she leads others & coaches wellness entrepreneurs. I really appreciate Maika’s approach to business and marketing and this is the second time I’ve interviewed her. You can read her first interview here.In this episode, we talk about:Why getting clear on your personal values is essential to running a businessThe various ways you can leave a legacy with your business, and why it mattersHow social media is like a fast-paced highway, and long-form content (podcasts, blogs) are like a slow walk in the sunshineThe importance of focusing on your own goals instead of drowning in the “shoulds” and chasing after other people’s dreamsAnd much moreDonations for Turkey Earthquake Survivors and Programs:Maika lives in Istanbul, Turkey. Though she is not at the epicenter of the recent earthquakes (which were in southern & central Turkey and Syria), she says the entire country felt the tremors.Maika and her husband have been dedicated to relief efforts in the past month, and she's shared a few link to reputable nonprofits & fundraisers that are helping the nation recover from this tragedy.If you’re inclined to donate, please consider these nonprofits to help support Turkey in the aftermath of the earthquakes:Educational Volunteers Foundation of Turkey (TEGV)AHBAP AssociationEarthquake Aid for Displaced Mothers and ChildrenShow Notes:Follow Maika on Instagram @maika.endoConnect with her on LinkedInMaika’s Website: http://www.maikaendo.coMaika’s Signature Group Program: Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.