64 | Clarify Your Marketing By Defining Your Lighthouse with East Phillips

Today I’m joined by Dr. East Phillips. East is an acupuncturist, business coach, and former long-time professor at Pacific College of Health Sciences.She’s committed to helping others actualize their greatest potential and live with passion and enthusiasm.In her business coaching, East helps fellow acupuncturists build practices that are aligned with their goals and that bring them joy instead of burnout.She also loves to help acupuncturists create online classes and other alternate streams of income so they can have more freedom in their business.I hope you enjoy this conversation with East!Don’t forget, Acupuncture Marketing School, the online class, is on sale now for $200 off. Bonus: Anyone who signs up this week gets a FREE 1:1 Marketing Strategy Session with me!This special sale ends on November 6th at midnight Pacific Time.>> Click here to learn more and use code PUMPKIN to save $200!In this episode, we talk about:Knowing when it’s time to make a big change in your practiceSetting your pricesRecognizing the many forms of burnoutShould you monetize something you’re giving away for free?Feeling aligned in your practice by defining your Light HouseSetting and maintaining boundaries to preserve your time and energyShow Notes:East’s website: doctoreast.comFollow East on Instagram @doctoreastFollow East on Facebook @east.haradin.phillipsFollow East on YouTube @doctoreastEast’s book, More Than a Treatment: How to Create Exceptional Experiences That Increase Patient Satisfaction and Improve Treatment OutcomesSave $200 on Acupuncture Marketing School plus get a bonus this week! A free 60-minute Marketing Strategy Session with me. Use code PUMPKIN to save before the ends on Monday, Nov. 6th.Thank you to our sponsor:This episode is sponsored by Jane. Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice. I use Jane in my practice and I love it! 💙With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.If you’re interested in learning more, head to jane.app/acupuncture-usDon’t forget to use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane. 🕺Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.