54 | Use Your Unique Strengths to Grow Your Acupuncture Practice with Clara Cohen

Acupuncture Marketing School - A podcast by Michelle Grasek, MS, L.Ac.

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Welcome! Today I’m thrilled to be talking with Clara Cohen, the founder of AcuPro Academy. You may be familiar with her – with a combined 300 thousand social media followers across multiple platforms, Clara is a proliferative and very dedicated content creator. But more than that, she’s both effervescent and inspiring.In her early 20s, Clara moved from France to Western Canada on her own, speaking little English. She was in the fitness industry for over a decade before her career change to Chinese medicine, and she's never looked back. She brings so much energy and enthusiasm to everything she does. Talking with her is always a delight.Clara’s been a licensed acupuncturist for 20 years in Canada, has been teaching future practitioners for 14 years, and is the sole creator of everything you see at AcuPro Academy for the past 7 years.She's also the author of 3 TCM books.Her mission is to support acupuncture students and practitioners all over the world, with easy to grasp and fun to learn Chinese medicine content!In this episode, we talk about: How Clara moved from France to Western Canada and learned English by herselfHer transition from the fitness industry to acupuncture school in her late 30sClara’s experience with Marie Forleo’s B-SchoolWhat one thing transformed her business and increased her patients from 20 to 55 in six monthsHow your unique strengths are the key to growing your acupuncture practiceThe fact that despite being prolific and very visible on social media, Clara is an introvert and what this means for the rest of us introverts (good news)Why no one cares what you look like on video And much moreI hope you really enjoy this conversation with Clara. Let’s dive in!SHOW NOTES:AcuPro Academy website: acuproacademy.comFree resources page: acuproacademy.com/acupuncture-practice-tcm-resourcesClara's email: [email protected] Clara everywhere on social media: @acuproacademy: Instagram@acuproacademy: Facebook@acuproacademy: YouTube@acuproacademy: TikTok@acuproacademy: Twitter@acurpoaacademy: PinterestSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.