Episode 2 - In-App Programmatic Advertising for Brands

This episode of Ad Tech Today explores the benefits of the in-app advertising environment for brands. Host Angie Li chats with Alizée Mega, Senior Account Manager for Demand Partnerships at Smaato, on how brand advertisers are using — or should be using — in-app advertising today.

Om Podcasten

Ad Tech Today features conversations about the subjects that matter most to app publishers, developers, demand partners, and advertisers. This podcast is produced by Smaato. Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and ad server. Our controls make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Smaato is headquartered in San Francisco, with additional offices in Hamburg, New York City, Beijing, and Singapore.