Spotting Greenwashing In Coffee

Ever noticed how your “carbon neutral” coffee tickles the taste buds just that little bit more than your bog standard brew?From coffee producers to cafes, the industry is falling over itself to show us how much it cares about the future of our planet. But all is not always quite as it seems… So in this episode we’re delving into the murky world of “greenwashing.” What is it? What’s being done about it? And with so much else going on in the world, is it really that big of a deal?To help guide us through all the greenwashing grey areas, Jools and Scott are joined by environmental journalist David Burrows who goes in search of elephants and tigers in the cafes of Edinburgh. Miles Lockwood from the Advertising Standards Authority reveals how some alternative milk companies have been found to be greenwashing. And we learn when to be smug and when to be skeptical in the face of an environmental bombardment.Armed with these tips, we hope you will be able to spot greenwashing next time you buy your coffee! —--Join our Patreon to support the show and win a free premium hand grinder! https://bit.ly/3vrispx Check out David’s writing on Foodservice Footprint (https://bit.ly/3qqBnQK) and follow him on LinkedIn (https://bit.ly/3u8yq8V)Follow Elliot Day (https://bit.ly/3NRMmvS) and Bean & Bud (https://bit.ly/3LCl7DC) on Instagram. Find your perfect roast with the Ikawa Home: https://bit.ly/3IdYVPc Learn more about the Siemens EQ700 fully automatic espresso machine: https://bit.ly/3Ia8yy5Tell your local barista about Adventures in Coffee!Our Instagram handles:James Harper / Filter Stories: https://bit.ly/2Mlkk0OJools Walker / Lady Velo: http://bit.ly/39VRGewScott Bentley / Caffeine Magazine: https://bit.ly/3oijQ91