#18 | Kevin Garcia, Retool

Adventures in Messaging - A podcast by Emma Stratton

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Research does more than just inform product positioning and messaging — it helps build conviction around how to move forward as a company.The key is to ask specific and nuanced questions; listen to what the research is telling you; and pivot accordingly.In this episode, Kevin Garcia, Head of Product Marketing at Retool, offers awesome advice on how to approach research with an open mind and rigorous practices like:--- How to define the scope of your research based on time, goals and prioritie...