What is Content Marketing and why AEC Companies need to do it – Interview with Joe Pulizzi

In this podcast episode, I interview Joe Pulizzi, the leading content marketing expert. We talk about why content marketing is valuable for AEC firms, where to start, and how to stay successful. Joe Pulizzi is founder of  Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.   Joe’s the author of four books, including his latest Content Inc.  His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange. I had a chance to listen to Joe live at Content Marketing Forum Helsinki, organized by Kubo,  in September 2016. Joe’s presentation was very inspiring and hands-on, as are his books. Go to Content Marketing Institute to learn more. Joe’s home page is at http://www.joepulizzi.com/. Listen to the interview (also in iTunes)