Conversion Rate Optimization in Affiliate Marketing with Oliver Kenyon

In this episode, Oliver Kenyon discusses CRO and how it relates to affiliate marketing and how he believes most of the world is missing out on a great opportunity to double their business. At the heart of CRO is data analysis and AB testing with the occasional heat map too. Time stamp 0:00 - Intro 1:05 - How Oliver stumbles into CRO 6:45 - First steps in CRO 11:24 - What do you need to do a good A/B Split Test 16:19 - How many affiliates actually do CRO 17:36 - SEO vs CRO 21:14 - Oliver's take on affiliate marketing 21:57 - Does CRO and its relation with SEO? 24:00 - What the future looks like?: AI, communities and the importance of connection 26:08 - Heatmaps, CRO and automatization 28:56 - Could Oliver do without tools? The importance of knowledge, experience and context 32:00 - Prettier is not always better 33:42 - Last question: what do you see as the future of affiliate marketing as it intersects with business intelligence 35:17 - Final words and contact info