e.l.f. Beauty CEO Tarang Amin: How e.l.f. Succeeds Against Celebrity Brands like Fenty and Rhode

Austin Hankwitz and Katie Perry spoke with e.l.f. Cosmetics CEO Tarang Amin about the company's impressive stock performance and innovative marketing strategies. They dive into e.l.f.'s history, expansion into skincare, and commitment to affordability and quality. The episode highlights the company's diversity initiatives, inclusive culture, and strategic use of data, concluding with Tarang sharing his entrepreneurial roots and core business lessons. (P.S. You will learn all about Austin's skincare routine.) $ELF 00:00 START 01:07 The Rise of e.l.f. Cosmetics 03:47 Balancing Quality and Affordability 05:17 Influencer and Community Engagement 09:18 Innovative Marketing Strategies 18:35 Retail Expansion and Future Growth 20:16 Proactive SKU Management 21:06 Notorium Acquisition and Expansion 23:18 Skincare Routines and Product Recommendations 25:54 Leveraging Data for Business Strategy 28:40 Board Diversity and Corporate Values 35:41 Entrepreneurial Lessons from Immigrant Roots After Earnings is brought to you by Stakeholder Labs and Morning Brew.  For more go to https://www.afterearnings.com Follow Us  X: https://twitter.com/AfterEarnings TikTok: https://www.tiktok.com/@AfterEarnings Instagram: https://www.instagram.com/afterearnin... Reach Out  Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices