Digital Insurance Pint: Mergers & Acquisitions Part 3: Bruce Rabik - Rogers Insurance / CBN

Selling the insurance brokerage in which you’ve put a lifetime of effort is no small step. How do you know that you’ve got the right partner? The right price? The right place for your clients & staff? Good news – the DIPP crew has done a bunch of legwork for you. Our M & A series covers some of the most important questions & brings you the answers, right from the source. In this episode, you’ll hear the answers straight from Bruce Rabik, Rogers Insurance / CBN. We asked Western Financial Group, Navacord, Rogers Insurance (CBN), AJ Gallagher, Westland, Brokerlink and HUB International the following questions: Where did your firm come from and where are you going? Why should a broker sell to you – what value do you bring? What’s your target broker? Does a broker with a strong digital presence get a valuation boost? Do you want former owners to stick around? Do you keep the original name? What’s in it for the acquired employees? What’s in it for carriers? Who wins & who loses? How do you value a brokerage? What can a broker do to make their business worth more? How do valuations compare between heavy CL brokers vs heavy PL brokers? Does a ROFR diminish the value of a brokerage? What is your firm’s end game?