BetterU Education (BRTU:TSXV) Emerges Out Of Trade Halt Stronger Than Ever

When a company's trading gets halted for a prolonged period of  time, it is more than likely a death knell.  For BTRU, it was a  resurrection.

Under intense scrutiny of its business by regulators already, CEO  Brad Loiselle and his team undertook their own serious evaluation of the  Company's powerful but faltering B2C online education platform.  They  realized they were in the right space and had superior technology to  deliver online education ..... but they were in the wrong target  market.  B2C quite frankly, has massive upside but it involves an  enormous amount of heavy lifting to target and attract enough individual  customers to become viable.

As such, the Company decided to take its offering and really focus  in on B2B instead.  And they didn't just make the decision, they used  the halt to tweak their software and reach out to hundreds of companies  about how their superior offering could skill, reskill and upskill their  workforces.  Before coming out of halt, they were already having  serious conversations with serious organizations.

And it doesn't hurt when your existing clients include McDonald's India, Central Bank of India and Indian Oil Corporation.

With Easter just a couple of days away, add this resurrection story to your must watch list this weekend.