The Tarte Trip: Why do brands send influencers on expensive brand trips? Breaking down the drama & marketing strategy

Tarte sent big influencers, like Alix Earle, on a trip to Dubai this week and TikTok was confused. Why do beauty brands send influencers on big trips when launching a product? There is a genius marketing strategy behind the chaos.  The viral TikTok that sparked the discussion from Jack Mac Barstool: https://www.tiktok.com/@jackmacbarstool/video/7190226153909521710 Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news. If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.