Conversational Commerce - Beyond Bots

Conversational Commerce (C-Com) is about using smart automation and conversational tactics in your marketing. Host Will Francis chats with expert Paul Ace of Amplify C-Com about how the conversation should work as a deft balance of human vs automated experience, how it applies through the funnel both for B2B and B2C, micro-commitments, and, as always, the importance of data. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! --- Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message