What is Social Selling?

How exactly can social media - and especially LinkedIn - play a central role in feeding the sales pipeline with qualified leads? That's what Social Selling is about, and Paul Lewis - a veteran social seller at Pitney Bowes, and DMI SME - shares his experiences and tactics on making the most of LinkedIn towards your sales efforts. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.    Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.    And if you enjoyed this episode please leave a review so others can find us!