Meet the mastermind behind Paddle's $75M ARR success | Andrew Davies (Paddle)

What is it like to have the freedom to create marketing campaigns that are so crazy, they're LITERALLY out of this world? Let's find out! Andrew Davies, CMO of SaaS payment infrastructure provider Paddle, joins Ahrefs Podcast to discuss everything from their high production value video campaigns to the crossover between customer engagement and marketing to why you're probably using your blog section wrong. If you're ready for a more advanced masterclass in marketing, you won't want to miss this discussion! In this episode, we cover: Creating compelling brand stories Educating customers on your product offering Bringing customers into your marketing How you should be using your blog SEO vs paid media Creating out of this world creatives Content distribution game changers Upping your video production game Leveraging events for community buildingEmpowering teams to go on camera What is Account Based Marketing (ABM) Community empowerment as a marketing tool Inspirational marketers _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Andrew: X: https://x.com/andjdavies LinkedIn: https://www.linkedin.com/in/andjdavies/ Website: https://www.paddle.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: Space campaign: https://space.paddle.com/